IMPROVE HOSPITAL COMPETITIVITY ON INTERNATIONAL MARKETS

CREATE AND POSITION MEDICAL DESTINATIONS

Opening to the International Market requires every healthcare provider or medical tourism destination to start a journey with short, medium and long term objectives, defining targets, investments and KPIs.

Short Term

Assess presence of standards to meet the needs of foreign patients; assess markets and potential; assess unique medical practices; develop relations with facilitators, doctors or inter hospital agreements to generate flow

Medium term

Develop a positioning and branding strategy on key markets; define patients Personas and assess other market makers (insurances, governmental bodies, facilitators, etc.) through market research; develop more services for foreign patients; boost incoming.

Long term

Strengthen positioning and branding; develop a thorough network of influencers; benchmark marketing and management strategies; tap into local and foreign assets (regulatory bodies, partners, etc.) to create a steady flow.

MANAGE THE PATIENT’S DECISION MAKING PROCESS

Deciding to resource to a foreign hospital or clinic, requires every patient to get more conscious, consider alternatives, make choices.

Managing and influencing the patient’s journey, as it moves from the insurgence of a medical need to the evaluation of treatment opportunities to the identification of the best possible provider is our primary objective.

In doing this we provide a global network of reliable and skilled partners and advisors and a unique methodology creating an integrated marketing ecosystem able to effectively manage lead generation and provide hospitals with a constant flow of patients.

A DESTINATION AND A PATIENT’S JOURNEY

ARE STRICTLY CONNECTED. THEY MUST EVOLVE TOGETHER.

DESTINATION HEALTH ENSURES CONSISTENCY TO BOTH JOURNEYS

CREATE AN INTEGRATED MARKETING ECOSYSTEM

In today’s competitive environment it is essential for both marketing departments and consultancy firms to measure results and prove ROI.

Through the proprietary methodology of the Marketing Ecosystem™ and the adoption of econometric models, Destination Health is able to fully measure each marketing and communication activity, online and offline, and evaluate its impact on conversions and patients flow.

We can therefore prove our effectiveness on clients’  business and build predictive models to optimize future activities and actions.

The Marketing Ecosystem model helps manage complexity through a structured process.

The patient is followed throughout its decision making journey, online and offline, delivering targeted messages, influencing choices and decisions, generating leads, measuring conversions, channel effectiveness and ROI. This provides precious insights on what motivates patients and drives flows, allowing to better target messages and actions and optimize budgets.

The model can also take into account exogen factors like changes in legislation, organization or competitive scenario.

Through the Marketing Ecosystem, Destination Health can deliver a unique approach and insights to improve positioning of healthcare providers and destinations and effectively support healthcare internationalization.

ACT FOR SHORT TERM RESULTS TO FUEL GROWTH,

PLAN FOR MEDIUM AND LONG TERM BUSINESS DEVELOPMENT,

MEASURE RESULTS AND OPTIMIZE INVESTMENTS.

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