GUIDING EVOLUTION THROUGH THE ECOSYSTEM

In today’s competitive environment it is essential for both marketing departments and consultancy firms to measure results and prove ROI.

Through the proprietary methodology of the Marketing Ecosystem™ and the adoption of econometric models, we are able to fully measure each marketing and communication activity, online and offline, and evaluate its impact on conversions and patients flow.

We can therefore prove our effectiveness on clients’  business and build predictive models to optimize future activities and actions.

The Marketing Ecosystem model helps manage complexity through a structured process.

The patient is followed throughout the journey, online and offline, measuring conversions, channel effectiveness and ROI. This provides precious insights on what motivates patients and drives flows, allowing to better target messages and actions and optimize budgets.

The model can also take into account exogen factors like changes in legislation, organization or competitive scenario.

ACT FOR SHORT TERM RESULTS TO FUEL GROWTH,

PLAN FOR MEDIUM AND LONG TERM BUSINESS DEVELOPMENT,

MEASURE RESULTS AND OPTIMIZE INVESTMENTS.

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