GUIDING EVOLUTION IN HEALTHCARE

skills and services internationalization globalization healthcare provider medical tourism

Internationalizing healthcare means managing and guiding evolution. In today’s highly competitive markets, providers must create and influence patients perceptions, understand changing needs and habits towards healthcare, monitor hospital response, map changes in medical offer to constantly update therapies, services, technologies and organizations to maintain a leading edge.

Destination Health, and its network of partners, provide consultancy in strategy, management and organization, business development and marketing and communication to support Hospitals, clinics and territories in all five key areas of evolution in the Internationalization process and in the development of Medical Travel.

A global approach to fulfill the mission of improving hospital and medical tourism destinations competitivity on the international markets.

SKILLS AND SERVICES FOR HEALTHCARE GLOBALIZATION

FIVE STEPS TO EVOLUTION

1. PLAN

internationalization globalization medical travel

Objectives:

Develop insights on target, needs and markets

Define objectives and strategy

Define hospital or destination positioning

Services:

Market Research & Analisys

Competition benchmark

Target analisys and dynamic profiling

Business Intelligence

Positioning

Communication strategy

2. ENGAGE

reach, influence, touchpoints, digital marketing, lead generation, healthcare

Objectives:

Create the most effective Marketing Ecosystem to reach, influence, inform the target using the most relevant touchpoints

Drive Lead Generation

Services:

Digital Advertising

Social Media Strategy

Offline Advertising

Consumer and Doctor education programs

Medical Tourism portals and web

Content

3. MANAGE

hospital management, organization, strategy, service portfolio, service levels, quality, JCI certification

Objectives:

Define the sets of Medical and Consumer Services needed to effectively compete on chosen markets

Develop quality, management and performance standards

Create and manage an International Patients Office

Services:

Due Diligence

Project Feasibility and Management

Resource Planning

Service Portfolio Management

Quality and Certifications

Travel and logistics for patients

4. INFLUENCE

Public Relations, Stakeholder and Medical Community Relations, Buyers, Educational programs, Business Development, Government Relations, Lobbying

Objectives:

Connect with all relevant stakeholders in the Medical, Financial, Institutional, Media arenas

Manage Reputation through all channels

Services:

Public Relations

Stakeholder and Medical Community Relations

Buyers Relations and Educational

International Business Matchmaking

Government Relations

Lobbying

5. INNOVATE

business model, healthcare globalization, new markets, new service models, digital transformation

Objectives:

Define new Business Models, new markets, new services

Drive Digital Tranformation through the organization

Services:

Digital Transformation Programs

Business Models development and benchmark

Business Development

INTERNATIONALIZING A MEDICAL PROVIDER IS A MATTER OF AWARENESS, CONSISTENCY, DELIVERY AND TRUST.

DESTINATION HEALTH HELPS DEVELOP BUSINESS BY ESTABLISHING SUCCESSFUL BRANDS.

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