THE FIVE PILLARS OF EVOLUTION

Evolution is key to Internationalization. In today’s highly competitive markets, tracing patients shifts in perceptions, needs and habits towards healthcare, monitoring hospital response, mapping changes in medical offer is essential to constantly update therapies, services and technologies to maintain a leading edge.

Destination Health, and its network of partners, provide strategic consultancy and marketing and communication services to support Hospitals, clinics and territories in all five key areas of evolution in the Internationalization process.

internationalization globalization medical travel

PLAN

Develop insights on target, needs and markets

Define objectives and strategy

Define hospital or destination positioning

reach, influence, touchpoints, digital marketing, lead generation, healthcare

ENGAGE

Create the most effective Marketing Ecosystem to reach, influence, inform our target using most relevant touchpoints

Drive Lead Generation

hospital management, organization, strategy, service portfolio, service levels, quality, JCI certification

MANAGE

Define the sets of Medical and Consumer Services needed to effectively compete on chosen markets

Develop quality, management and performance standards

Public Relations, Stakeholder and Medical Community Relations, Buyers, Educational programs, Business Development, Government Relations, Lobbying

INFLUENCE

Connect with all relevant stakeholders in the Medical, Financial, Institutional, Media arenas

Manage Reputation through all channels

business model, healthcare globalization, new markets, new service models, digital transformation

INNOVATE

Define new Business Models, new markets, new services

Drive Digital Tranformation through the organization

INTERNATIONALIZING A MEDICAL PROVIDER IS A MATTER OF AWARENESS, CONSISTENCY, DELIVERY AND TRUST.

DESTINATION HEALTH HELPS DEVELOP BUSINESS BY ESTABLISHING SUCCESSFUL BRANDS

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