THE FIVE PILLARS OF EVOLUTION
Evolution is key to Internationalization. In today’s highly competitive markets, tracing patients shifts in perceptions, needs and habits towards healthcare, monitoring hospital response, mapping changes in medical offer is essential to constantly update therapies, services and technologies to maintain a leading edge.
Destination Health, and its network of partners, provide strategic consultancy and marketing and communication services to support Hospitals, clinics and territories in all five key areas of evolution in the Internationalization process.
PLAN
Develop insights on target, needs and markets
Define objectives and strategy
Define hospital or destination positioning
ENGAGE
Create the most effective Marketing Ecosystem to reach, influence, inform our target using most relevant touchpoints
Drive Lead Generation
MANAGE
Define the sets of Medical and Consumer Services needed to effectively compete on chosen markets
Develop quality, management and performance standards
INFLUENCE
Connect with all relevant stakeholders in the Medical, Financial, Institutional, Media arenas
Manage Reputation through all channels
INNOVATE
Define new Business Models, new markets, new services
Drive Digital Tranformation through the organization