GUIDING EVOLUTION IN HEALTHCARE
Internationalizing healthcare means managing and guiding evolution. In today’s highly competitive markets, providers must create and influence patients perceptions, understand changing needs and habits towards healthcare, monitor hospital response, map changes in medical offer to constantly update therapies, services, technologies and organizations to maintain a leading edge.
Destination Health, and its network of partners, provide consultancy in strategy, management and organization, business development and marketing and communication to support Hospitals, clinics and territories in all five key areas of evolution in the Internationalization process and in the development of Medical Travel.
A global approach to fulfill the mission of improving hospital and medical tourism destinations competitivity on the international markets.
SKILLS AND SERVICES FOR HEALTHCARE GLOBALIZATION
FIVE STEPS TO EVOLUTION
1. PLAN
Objectives:
Develop insights on target, needs and markets
Define objectives and strategy
Define hospital or destination positioning
Services:
Market Research & Analisys
Competition benchmark
Target analisys and dynamic profiling
Business Intelligence
Positioning
Communication strategy
2. ENGAGE
Objectives:
Create the most effective Marketing Ecosystem to reach, influence, inform the target using the most relevant touchpoints
Drive Lead Generation
Services:
Digital Advertising
Social Media Strategy
Offline Advertising
Consumer and Doctor education programs
Medical Tourism portals and web
Content
3. MANAGE
Objectives:
Define the sets of Medical and Consumer Services needed to effectively compete on chosen markets
Develop quality, management and performance standards
Create and manage an International Patients Office
Services:
Due Diligence
Project Feasibility and Management
Resource Planning
Service Portfolio Management
Quality and Certifications
Travel and logistics for patients
4. INFLUENCE
Objectives:
Connect with all relevant stakeholders in the Medical, Financial, Institutional, Media arenas
Manage Reputation through all channels
Services:
Public Relations
Stakeholder and Medical Community Relations
Buyers Relations and Educational
International Business Matchmaking
Government Relations
Lobbying
5. INNOVATE
Objectives:
Define new Business Models, new markets, new services
Drive Digital Tranformation through the organization
Services:
Digital Transformation Programs
Business Models development and benchmark
Business Development